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SEO Basics: The Value of Keyword Research and Analysis

Successful search engine marketing techniques aim to please the major search engines as well as the people who use them. This balancing act is especially important when it comes to developing content on your site. According to Google, website content has to be useful and relevant in order to attract visitors as well as quality links. And this means adding keywords.

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One of the ways to develop high-quality content is to incorporate keywords into your text; keywords are the words people type into search engines to find your pages. But how do you know which words and phrases are most commonly used to find your site? This is where proper keyword research and analysis comes into the picture.

Although Google suggests merely coming up with the words users would type to find your pages, there is a more sophisticated approach to keyword research. Using a blend of tools designed for this purpose, your SEO agency can research and analyze information to find the most important keywords in your industry. These tools can help you find the words that will bring the most traffic to your site. Some companies use proprietary in-house keyword research tools as well as third-party tools. By the end of the research, you will be provided with a list of the top keywords, and the opportunity to begin incorporating them into the text.

Proper keyword research is a Google-friendly practice that will help your website gain rankings in the major search engines as well as satisfy your customers.

Article submitted by Richard Yong of www.SEOBuild.net

How Security Centers Are Beefing Up Online Security

Summary: Security centers can help defend organizations from cyberattacks and patch up vulnerabilities in their systems.

The internet has made sending and receiving information incredibly easy to do. Most communication occurs online, such as friends talking to one another or coworkers sending each other the latest reports on their company’s operations. One of the dangers that comes with this degree of freedom is the possibility of unwanted groups gaining access to your information. There are hackers and businesses that are dedicated to collecting data, which they can then sell to others.

If an unwanted party gained access to a company’s private information, said company could be at risk of competitors obtaining sensitive data or assets getting tampered with. Security operations center desks can work with a company to keep a close eye on its security and analyze any potentially vulnerabilities that could harm the business.

Constant Improvement

One key way that security centers can make a company more secure is through the strategic detection and analysis of cyberattacks. Instead of setting up a line of defense for the client, a security center will actively work alongside the company to make sure that it is always secure. Companies like ConstantTech.com can implement cyber security operations centers that can constantly monitor. Whenever an attack is made, the centers can be used to detect it, prevent it from gaining information, and figure out how to patch the weak spot up. This is done to help prevent future intrusions.

Human Involvement

Computers are capable of performing extremely complex operations much quicker, and with much more accuracy, than many humans. However, a one-approach-fits-all kind of reaction is not always best. Having humans there to use the security systems and analyze issues as they come up has proven to be an effective method of beefing up security.

Do Major Airports Have a Central Security Station?

Summary: The airport security team monitors every aspect of the property with high-tech equipment and accessories. Here’s a breakdown of what’s necessary for sound functionality.

Airports rely on a central security center to keep thousands of travelers safe and sound. This involves a series of efforts made by the airport to hire companies like Constant Technologies, Inc. and other A/V integrators to ensure the security team has a 360-degree angle of what’s occurring at every second.

Operational Efficiency

Airport operators must monitor all systems on a 24/7 basks. Furthermore, they’re also expected to take on a variety of missions and cases as well. With hundreds of operators on staff working on various operations center workstations, these systems require ease-of-use, flexibility, and efficiency when being used. In a nutshell, they need to be able to adapt to various operational requirements that depend on the type of situation.

Services like map-centric applications, task forwarding and voice communication, and a task-based interface allow for better situational awareness.

Downtime

Another crucial factor of a security center is system availability. The security system must be on at all times. Any downtime means a significant financial impact, liability and security issues, and operational interruptions – which could wreak havoc at any moment, especially when you consider the amount of foot traffic alone. Additional features must also be implemented such as: real-time management of events, continuous recording of system events, and a backup system that will automatically turn on in the case of a power outage.

No matter how robust and effective the system is, there will always be maintenance. Airport management must be on top of this at all times and schedule maintenance tasks that will be performed on scheduled days. Neglecting this could be a huge mistake.

The Role of Video Walls in Modern Command Centers

Summary: Video walls provide an effective solution to monitoring critical tasks and data.

Command centers exist to provide an efficient solution to critical infrastructures. The control room supports a team of experts who are constantly monitoring a specially-designed video wall 24/7 in order to record the data coming from their networks to ensure the system’s uptime is maximized. Here are some requirements a control room would have if a monitoring system would be implemented.

Flexibility

The ability to integrate multiple content sources is a crucial factor for command centers. Control rooms and command center staff must monitor data from a wide range of sources – which could be anything from a live camera feed to miniscule dots from a sensor. The staff ideally needs to visualize the picture with ease, speed, and accuracy.

Reliability

Monitoring critical systems requires a designated system in place that is not going to crash or fail easily. If it does, there needs to be a quick responding failover capacity so a backup system can take over the main system. This is an integral part of a command center that needs to be incorporated during the building stage of the center itself. For instance, say you’re working with Constant Technologies, Inc. and are in the midst of planning out the structure. Be sure that you oversee the project and ensure that there is a designated area where the backup systems can operate and function.

Scalability

A video wall controller in the past used to incorporate a fixed number of inputs and outputs. As technology advanced, control room now found ways to expand their visualization data. For example, they would add more cameras to a network, add more screens to accommodate a larger number of input sources, etc.

The Costs of Implementing a Command Center

Summary: Adding a command center for any organization can come with a variety of benefits. Here are some of the basics to get you started.

Are you considering adding a command center to your current organization? If so, you’ll have to consider the costs of all the equipment, furniture, and staffing. Needless to say, this may turn out to be quite a significant investment – depending on the type of technology you use and the size of your company.

The Basics

The first thing you’ll want to consider is whether you want to construct a separate command center or convert a large-scaled room within your business for the command center. If you choose either route, you’ll want to have a contractor build it based on your specifications.

For instance, let’s say you go with ConstantTech.com for your A/V integration, you’ll want to work closely with them to determine how your command center will turn out when it’s all completed. It’s important to work with your preferred contractor and integrator so that everything is exactly where it needs to be when you start staffing your center.

Furnishing Your Center

Before you throw in a couple of desks and chairs and call it a day, you’ll want to ensure that you properly place everything in an organized fashion so each team can work together and be exactly where they need to be when an unknown event or emergency occurs. For instance, let’s say there’s a security breach and your NOC build isn’t set up in a way where everyone can see the video wall, what do you do then? First off, you’ll have your staff scrambling amongst each other and it’ll essentially cause more mayhem and panic, causing the entire process to be a giant mess. Be sure that you coordinate this and plan the entire structure out before you give the “okay” to the contractor that you’ve hire to work on your command center.

 

 

Power and Cooling in a Server Room

Many companies, especially small businesses, will host their servers and other IT infrastructure in a server room. This space may contain web servers, email servers, and database servers, along with storage devices and various pieces of networking equipment. MovinCool offers this breakdown of the equipment used to power and cool a server room.

In order to ensure that these IT resources remain stable and available, the server room must contain a consistent power supply. Appropriate voltage and outlets should be installed so that all devices can be connected to a grounded power strip, without risk of an electrical fault. In addition, a company be use an uninterruptible power supply (UPS) to provide battery power to servers in case of an extended outage. Read More “Power and Cooling in a Server Room”

Understanding Digital Signage in Video Wall Displays

Summary: There are various technical aspects that play a diverse role in today’s video wall designs.

Technology has come extremely far in terms of providing versatile equipment for organizations and companies. One of the focal points, literally and figuratively, is video walls. These visual wonders are can be built in nearly any size or configuration that you can imagine.

The Intriguing Designs of Video Walls

Most video wall designs are built around a rectangular structure and comprised of LCD or LED screens. However, a growing number of uniquely-shaped video walls are now emerging in all types of command centers. Beyond these screens, each project will require a video wall processor, which functions by directing the content to the right screens at the appropriate time to display a variety of images and videos.

Video wall processors are available at a variety of different price points, all with versatile feature sets. It’s important that when you purchase a video wall to complement your command center desks that you opt for a processor that can handle a wide variety of screens in each installation.

Bezel Width

One of the biggest considerations with video walls these days is bezel width, which in layman’s terms means the width of each display frame. Most modern video wall displays have narrow bezels, which create a smaller gap between the areas of display. This results in a more fluid and seamless video wall display. Furthermore, the content for these video walls is much different than that of smaller-scale digital signage. It’s important that you take the large scale into account when designing video, text and audio.

Why Aircraft Equipment Calibration is Crucial

Summary: Calibrating your maintenance equipment is a critical process that minimizes accuracy flaws. 

In order to ensure that all aircraft maintenance equipment that you own runs efficiently, and safely, it’s essential that you and your team utilize various precision tools and inspection methods to ensure that each component conforms to the manufacturer’s specifications.

These tools must be periodically calibrated, as recommended by the operator, to safely handle each component independently. In various aerospace organizations, there has been a long-standing practice of permitting the use of workshop equipment that is not subjected to calibration if there are test data needs – including waveform monitoring, troubleshooting, or null indication measurement. In cases like these, it’s important to clearly identify the item as “not for calibrated testing” and be removed from the rotation of maintenance equipment.

Why You Should Calibrate 

Calibration ensures that the tools remain at peak accuracy, and that the inspection, measuring, and test equipment utilized for maintenance are performing adequately. The core purpose of calibration is to minimize measurement errors to acceptable levels. Acceptable levels of uncertainty are typically defined by the tolerance limits of the equipment’s parameters – which are normally established via the manufacturer. Through calibration, the equipment will fall within the defined accuracy levels and perform efficiently, which is especially important if you are working within the aerospace industry where accuracy is prioritized above all else.

Who Performs the Calibration? 

A calibration facility or laboratory is tasked with handling major calibration processes. Any person or organization that has specialized in handling the calibration process can typically run the establishment. Additionally, you can supply them with aircraft maintenance equipment from Start Pac for example, and depending on their controlled environment, you can expect each component to be properly analyzed, monitored, and ultimately calibrated to the manufacturer’s extent.

Documented calibration procedures must be used and documented evidence of the traceability of the standards utilized must be provided to you as well. This is especially important in the case of faulty work performed by the establishment. When it comes down to it, the most important aspect you must look out for when dealing with a third-party calibration lab is their standard of practice and how they perform when it comes to the equipment. Needless to say, you want your equipment at peak levels of efficiency, which is why picking and choosing the appropriate company will not only benefit you but your work as well.

 

When to outsource EDI

For a business that is part of a supply chain moving to an EDI system is fast becoming essential. A lot of companies implement EDI due to an upstream requirement from a customer or vendor. However, it is then that they understand the massive benefits to the organization and the vastly increased potential for leveraging EDI to grow. For organizations that have not yet thought about migrating to an EDI system, there are two choices: purchase EDI software for use in-house or outsourced to an EDI service bureau.

Outsource

The main benefits of using an outsourced EDI service bureau from an organization like Act Data Services, Inc. 1-800-ACT-DATA is cost. Outsourcing the use of the software will save you the upfront capital costs. While you could end up paying more in the long run, there is an inflection point at which you can decide to move the operation in-house.

Purchase

To justify the large capital expenditure for an in-house EDI implementation, you will need to consider to volume and type of activity. An organization with a lot of trading partners and a large volume of transactions will see financial benefits from purchasing EDI software. The process is costly because you will need to make the EDI software and your legacy systems work together.

Transition

It is difficult to determine an exact point that it makes sense to transition from a service bureau to an in-house system. However, as a general rule, if you have a 100 trading partners and thousands of transactions a week, it makes sense to purchase the software.

 

Dedicated Server 101

A trend is emerging where organizations are moving all IT infrastructure offsite. There are several options, and companies choose one or a mix of the following: cloud hosting, colocation, dedicated server hosting, and shared hosting. In this article, we take a look at the advantages of dedicated server hosting.

Performance

The biggest benefit is that the resources of the server are yours. There is no sharing. Even network bandwidth provisioning is for the server. One of the biggest issues with shared services is that you are at the mercy of other accounts on the same server. If you have more than one server the interconnect bandwidth is faster.

Security

A dedicated server gives you complete control of the security of your server. You can apply any changes, settings, or restrictions that a host will not allow on a shared platform. The downside is that you will be completely responsible for the security and safety of your systems. In this day and age when hackers are breaking into systems everywhere, keeping your systems secure is critical. A dedicated server gives you the level of control you will need.

Customization

Another positive from using a dedicated server is the level of customization. You can pick the hard drive combination you need and choose your desired RAM size. If your application needs a specific combination of resources, dedicated servers are the way to go.

Article by Rack Alley. They off the flexibility to customize your server hosting Los Angeles with network, storage and increased reliability with hardware redundancy and high availability options.