Successful search engine marketing techniques aim to please the major search engines as well as the people who use them. This balancing act is especially important when it comes to developing content on your site. According to Google, website content has to be useful and relevant in order to attract visitors as well as quality links. And this means adding keywords.
One of the ways to develop high-quality content is to incorporate keywords into your text; keywords are the words people type into search engines to find your pages. But how do you know which words and phrases are most commonly used to find your site? This is where proper keyword research and analysis comes into the picture.
Although Google suggests merely coming up with the words users would type to find your pages, there is a more sophisticated approach to keyword research. Using a blend of tools designed for this purpose, your SEO agency can research and analyze information to find the most important keywords in your industry. These tools can help you find the words that will bring the most traffic to your site. Some companies use proprietary in-house keyword research tools as well as third-party tools. By the end of the research, you will be provided with a list of the top keywords, and the opportunity to begin incorporating them into the text.
Proper keyword research is a Google-friendly practice that will help your website gain rankings in the major search engines as well as satisfy your customers.
Article submitted by Richard Yong of www.SEOBuild.net
Past upheavals in countries including Iran and Burma have highlighted the difficulty of getting uncensored news into and out of countries with heavily controlled Internet access. But government researcher Sho Ho told a panel at the recent Defcon conference about research on a program that would make it extremely difficult for governments to block citizens from sending or receiving information.
Feed Over Email is essentially a proxy-less RSS feed that can be delivered through Web based mail programs like Gmail. If both the client and mail server can send and receive encrypted email, foreign governments will have trouble using deep packet filtering to block certain keywords.
While research is still beginning and Ho said that funding is still needed, this could be a huge breakthrough in providing email security to bloggers, reformers and average citizens in countries with restrictive or draconian personal privacy restrictions.
Last time we talked a little bit about the mistakes that people often make in icon design. Yes, even art can contain mistakes—particularly in the field of icon design, where the whole point of a professional icon is to enhance functionality and the user experience.
This week, we’ll continue our discussion of good icon design by focusing on what makes a design effective. This time our tips come from PSDTUTS.com, a blog/website that offers Photoshop tutorials. In “7 Principles of Effective Design,” Sean Hodge touches on some of the same ideas as the Turbomilk article, but he also notes the importance of using consistent lighting and a limited perspective. Read more of Sean’s tips here. To view a professionally produced icon library, visit www.professional-icons.com.
Icon design is deceptively simple. Professional web icons translate well because they’ve specifically been designed to do so while still complementing the user interface. An effective icon is, among other things, clear, sized appropriately, and consistent with other icons.
Turbomilk, a Russian visual interface design company, has posted “10 Mistakes in Icon Design” on its eponymous blog. Number one is, of course, not enough differentiation between icons, even stock icons. Due to the small size, it’s easy to confuse similar icons for one another, which can frustrate the user’s experience. Other interesting observations include overcrowding icons with too many images, adding unnecessary perspective and shadows, and not accounting for national/cultural differences in objects (such as a mailbox). To read the full article, click here.
Their designers may think they’re masterpieces but many Web pages are actually as ugly as a bucketful of hammers.
A couple of times this year I have written about innovative Australian Web design companies. On each occasion I was deluged with emails from other Web designers. Now, I can’t write about everyone, but there are a lot of people doing some very good things with Web design. But there are a lot of people who aren’t. I surf the Web a fair bit, and I’m also in the middle of editing a book about e-commerce and the use of the Internet for business. It amazes me the number of lousy Web sites there are, many of them from large organisations capable of much better. Continue Reading “Sites for sore eyes demand a dose of simplicity”
The dot com crash doesn’t mean the end of Web design prospects, writes Natasha Skrivankova.
A few years ago, if you had even a slightly creative bent, and knew what HTML stood for, you were on the autobahn of Web design the cyber expressway to big bikkies and online cred. Continue Reading “Net profit”
YOU do not have to be a celebrity like Geri Halliwell or Britney Spears to have your own website: these days, it seems, almost everyone has one. Websites have become the modern-day calling card, not to mention the ultimate shop window, and it is not surprising that web designers are in huge demand. The good news is that you can learn how to do it yourself. Continue Reading “TRAINING – SPIN YOUR OWN WEB BY DESIGN”
As many businesses now supply products and information via their Web sites, Web
design has become a very hot area of IT. And very few people have all the
skills to meet the demand, particularly for those businesses moving into
e-commerce. Continue Reading “Screen Weavers – JOB FOCUS Web Site Design MY CAREER”
It is not surprising that the Internet revolution is often likened to the Gold Rush. The stampede into Internet business has created a whole new industry made up of companies and individuals with wildly varying experience and backgrounds.
Web design is one of the most explosive areas of this new territory, and, as with other areas of Internet consultancy, it is not necessarily the design fraternity that is reaping the most rewards. Continue Reading “Web Design: Join The Gold Rush”