SEO Basics: The Value of Keyword Research and Analysis

Successful search engine marketing techniques aim to please the major search engines as well as the people who use them. This balancing act is especially important when it comes to developing content on your site. According to Google, website content has to be useful and relevant in order to attract visitors as well as quality links. And this means adding keywords.

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One of the ways to develop high-quality content is to incorporate keywords into your text; keywords are the words people type into search engines to find your pages. But how do you know which words and phrases are most commonly used to find your site? This is where proper keyword research and analysis comes into the picture.

Although Google suggests merely coming up with the words users would type to find your pages, there is a more sophisticated approach to keyword research. Using a blend of tools designed for this purpose, your SEO agency can research and analyze information to find the most important keywords in your industry. These tools can help you find the words that will bring the most traffic to your site. Some companies use proprietary in-house keyword research tools as well as third-party tools. By the end of the research, you will be provided with a list of the top keywords, and the opportunity to begin incorporating them into the text.

Proper keyword research is a Google-friendly practice that will help your website gain rankings in the major search engines as well as satisfy your customers.

Article submitted by Richard Yong of www.SEOBuild.net