Throughout its storied history as a company, UbiFi has had one mission: creating reliable, viable options to access the Internet for rural areas. No one who has lived in a rural community can deny the necessity for alternative rural Internet service providers because of the very few mainstream broadband Internet service providers doing business in rural America. In response, companies like UbiFi have found inventive ways to circumvent rural America’s Internet problems through the creative use of existing technologies.
Most mainstream Internet service providers have decided not to do business in rural areas because it would be too costly with not enough return on investment. Rural communities lack the infrastructure to support broadband Internet, so many Internet providers would have to pay extra money to set up infrastructure that can support their services.
In contrast, UbiFi and its mobile Internet cohorts do not need new infrastructure to make their brand of Internet service possible. Instead, UbiFi uses cell towers scattered around rural America to provide Internet signals to receivers in rural homes. Because of the necessity of wireless communication all throughout the country, there are many cell tower coverage areas that reach rural towns and communities.
For this reason, UbiFi customers within the reach of 4G cell towers can enjoy high-speed mobile Internet by purchasing one of UbiFi’s routers. Because of how close cell towers are to rural homes, UbiFi users can also enjoy low-latency Internet service that some might consider the best Internet for rural gaming. The most competitive online multiplayer games usually require a low-latency Internet connection to prevent lag and rubberbanding, which gives users in the right coverage areas an advantage over even the best satellite Internet service providers since satellite Internet is infamous for high latency.